CUSTOMER RELATIONSHIPS
Our credibility with our customers depends on our ability to fulfill our commitments. Every time a Company employee commits to an unrealistic timetable, some hard-earned customer trust is lost. We must not make promises unless we are reasonably confident that we will be able to keep them. All sales and promotional efforts must be free from deliberate misrepresentation. If unforeseen circumstances do make it impossible to meet a commitment, we will let the customer know as soon as possible.